Workshops are more than just sessions; they are opportunities for hands-on exploration, collaborative problem-solving, and skill development. The importance of workshops lies in their ability to create a conducive environment for active participation, fostering a deeper understanding of subjects and promoting practical application of knowledge. Whether it is enhancing professional skills, fostering creativity, or addressing […]
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What is social entrepreneurship ? Social entrepreneurship involves using creative and lasting approaches to tackle social or environmental challenges. Entrepreneurs in this field apply business principles to make a positive impact on society and address urgent issues. Unlike traditional entrepreneurship focused solely on profit, social entrepreneurs aim to generate both social impact and financial sustainability.
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Marketing in Nigeria Marketing in Nigeria plays a pivotal role in shaping the country’s business landscape and fostering economic growth. From its roots in pre-colonial trade to the digital age, marketing has evolved as a dynamic force, driving market recognition, customer acquisition, and innovation. Examples from diverse sectors, including telecommunications, banking, e-commerce, and real estate,
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What is an economy ? An economy refers to the system of production, distribution, and consumption of goods and services within a particular geographic region or country. It encompasses the interactions and transactions between individuals, businesses, and the government as they engage in economic activities. Key components of an economy The key components of an
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Marketing is the way businesses tell people about their products or services. It is like a conversation between the company and customers. Companies use marketing to make their products known, build trust, and persuade people to choose what they offer. This involves things like advertising on TV, social media, or in magazines. Marketing is also
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What is marketing myopia ? Marketing myopia is a concept that has far-reaching implications for businesses across various industries. Coined by Theodore Levitt in his seminal 1960 Harvard Business Review article, this term highlights a common and often perilous pitfall that companies encounter when they become excessively inward-focused. It occurs when organizations prioritize their existing
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In today’s business environment, understanding customer behaviour is crucial. Consumer behaviour is the study of decisions individuals make and how they use goods and services to be satisfied. Understanding consumer behaviour enables businesses to modify their offerings to satisfy shifting consumer demands. It is crucial for determining effective items, advertising, prices, and brand reputation in
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For management students who want to succeed in the corporate world, understanding the subtle differences between consumers and customers is essential. These two phrases, although are frequently used synonymously in ordinary speech, denote different functions in the field of business. Even though both are crucial to the operation of any organization, developing effective marketing strategies,
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Consumer behavior is a fundamental component of business management because it acts as a compass to lead businesses through the complex world of consumer preferences, options, and expectations. Any company hoping to succeed in today’s cutthroat marketplaces must first understand why customers behave the way they do, what drives their purchasing decisions, and how they
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The gig economy, also known as the “freelance” or “on-demand” economy, is a labour market characterized by the prevalence of short-term, temporary, and often project-based work arrangements. In the gig economy, individuals work as independent contractors or freelancers, offering their skills and services on a flexible basis rather than being employed by a single, traditional
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Application of Marketing Research Marketing research plays a crucial role in various aspects of business decision-making and strategy development. It involves collecting, analysing, and interpreting data to gain insights into consumer behavior, market trends, and competitive landscapes. What is marketing research ? Marketing research is a systematic process of collecting, analysing, and interpreting data to
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In marketing research, information holds the key to unlocking success. The value of information lies in its ability to shape strategic decisions, drive innovation, and provide a competitive edge in the dynamic business landscape. Think of information as the compass that guides businesses through uncharted waters, ensuring they make informed choices and stay ahead of
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Research design is the blueprint that guides the entire research process, from formulating questions to collecting and analysing data. It is like the foundation of a building—essential for a strong and structured outcome. Meaning of research design Research design refers to the systematic and strategic plan that outlines the trajectory of a research study. It
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What is Marketing Research Management ? Marketing Research Management is all about gathering insights and data to aid businesses in making strategic decisions. Imagine you are a captain steering a ship through uncertain waters. You would not want to navigate blindfolded, would you? Similarly, businesses rely on marketing research to navigate the complex landscape of
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significance of marketing research. Marketing research informs business decisions by understanding consumer behavior, preferences, and market trends. It enables tailored products, effective marketing strategies, and improved customer satisfaction, leading to long-term growth and a competitive edge.
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Scope of marketing research is broad and essential for any business to thrive in today’s competitive environment. It involves the systematic collection, analysis, and interpretation of data related to marketing activities and market trends. The primary objective of marketing research is to obtain valuable insights that can be used to make informed business decisions, develop effective marketing strategies, and enhance overall business performance.
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Beyond Taste: the disturbing secrets lurking in ultra processed foods In today’s fast-paced world, ultra-processed food has become a staple in many people’s diets. These convenient, ready-to-eat products line the shelves of grocery stores, promising quick and easy meals. However, what most consumers fail to realize is the hidden danger lurking in these seemingly harmless
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SOCIAL DUOPOLISM TO OLIGOPOLISM. Duopoly is basically an economic term which means two sellers of the same product. If they collude it takes the shape of monopoly and if they compete, then obviously it turns in to competition. The same concept is applicable in our social fabric and political system .
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Disaster Management and Relief in 2023. Disaster management refers to the systematic process of planning, organizing, coordinating, and implementing measures to mitigate the impact of disasters, as well as to respond to and recover from their effects.
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Mastering Stress Management
Mastering Stress: The Ultimate Guide to Effective Stress Management
Stress has become an integral part of our modern lives, affecting people from all walks of life. The fast-paced nature of society, coupled with increasing work demands, financial pressures, and personal challenges, has contributed to a rise in stress-related issues.
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