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what is a workshop

What is workshop in 2024

Workshops are more than just sessions; they are opportunities for hands-on exploration, collaborative problem-solving, and skill development. The importance of workshops lies in their ability to create a conducive environment for active participation, fostering a deeper understanding of subjects and promoting practical application of knowledge. Whether it is enhancing professional skills, fostering creativity, or addressing […]

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social entrepreneurship

Social entrepreneurship in 2023-24

What is social entrepreneurship ? Social entrepreneurship involves using creative and lasting approaches to tackle social or environmental challenges. Entrepreneurs in this field apply business principles to make a positive impact on society and address urgent issues. Unlike traditional entrepreneurship focused solely on profit, social entrepreneurs aim to generate both social impact and financial sustainability.

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marketing in Nigeria

Marketing in Nigeria 2023-24

Marketing in Nigeria Marketing in Nigeria plays a pivotal role in shaping the country’s business landscape and fostering economic growth. From its roots in pre-colonial trade to the digital age, marketing has evolved as a dynamic force, driving market recognition, customer acquisition, and innovation. Examples from diverse sectors, including telecommunications, banking, e-commerce, and real estate,

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marketing myopia

What is Marketing myopia 2023-24

What is marketing myopia ? Marketing myopia is a concept that has far-reaching implications for businesses across various industries. Coined by Theodore Levitt in his seminal 1960 Harvard Business Review article, this term highlights a common and often perilous pitfall that companies encounter when they become excessively inward-focused. It occurs when organizations prioritize their existing

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significance of consumer behaviour

Significance of consumer behaviour in 2023

In today’s business environment, understanding customer behaviour is crucial. Consumer behaviour is the study of decisions individuals make and how they use goods and services to be satisfied. Understanding consumer behaviour enables businesses to modify their offerings to satisfy shifting consumer demands. It is crucial for determining effective items, advertising, prices, and brand reputation in

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Difference between consumer and customer

Differences between consumer and customer in 2023

For management students who want to succeed in the corporate world, understanding the subtle differences between consumers and customers is essential. These two phrases, although are frequently used synonymously in ordinary speech, denote different functions in the field of business. Even though both are crucial to the operation of any organization, developing effective marketing strategies,

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gig economy in India

What is gig economy in 2023

The gig economy, also known as the “freelance” or “on-demand” economy, is a labour market characterized by the prevalence of short-term, temporary, and often project-based work arrangements. In the gig economy, individuals work as independent contractors or freelancers, offering their skills and services on a flexible basis rather than being employed by a single, traditional

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Application of Marketing Research 2023

Application of Marketing Research 2023

Application of Marketing Research Marketing research plays a crucial role in various aspects of business decision-making and strategy development. It involves collecting, analysing, and interpreting data to gain insights into consumer behavior, market trends, and competitive landscapes. What is marketing research ? Marketing research is a systematic process of collecting, analysing, and interpreting data to

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Application of Marketing Research 2023

Information value in marketing research 2023

In marketing research, information holds the key to unlocking success. The value of information lies in its ability to shape strategic decisions, drive innovation, and provide a competitive edge in the dynamic business landscape. Think of information as the compass that guides businesses through uncharted waters, ensuring they make informed choices and stay ahead of

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Marketing Research Management

Introduction to Marketing Research Management 2023

What is Marketing Research Management ? Marketing Research Management is all about gathering insights and data to aid businesses in making strategic decisions. Imagine you are a captain steering a ship through uncertain waters. You would not want to navigate blindfolded, would you? Similarly, businesses rely on marketing research to navigate the complex landscape of

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Gig Economy

Scope of Marketing Research 2023

Scope of marketing research is broad and essential for any business to thrive in today’s competitive environment. It involves the systematic collection, analysis, and interpretation of data related to marketing activities and market trends. The primary objective of marketing research is to obtain valuable insights that can be used to make informed business decisions, develop effective marketing strategies, and enhance overall business performance.

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Ultra Processed Food

Revealing the Terrifying Effects of Ultra Processed Food on Your Health

Beyond Taste: the disturbing secrets lurking in ultra processed foods In today’s fast-paced world, ultra-processed food has become a staple in many people’s diets. These convenient, ready-to-eat products line the shelves of grocery stores, promising quick and easy meals. However, what most consumers fail to realize is the hidden danger lurking in these seemingly harmless

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