Research - Dr Nilesh Tiwari

Application of Marketing Research 2023

Application of Marketing Research Marketing research plays a crucial role in various aspects of business decision-making and strategy development. It involves collecting, analysing, and interpreting data to gain insights into consumer behavior, market trends, and competitive landscapes. What is marketing research ? Marketing research is a systematic process of collecting, analysing, and interpreting data to […]

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Information value in marketing research 2023

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In marketing research, information holds the key to unlocking success. The value of information lies in its ability to shape strategic decisions, drive innovation, and provide a competitive edge in the dynamic business landscape. Think of information as the compass that guides businesses through uncharted waters, ensuring they make informed choices and stay ahead of

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What is Research Design 2023

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Research design is the blueprint that guides the entire research process, from formulating questions to collecting and analysing data. It is like the foundation of a building—essential for a strong and structured outcome. Meaning of research design Research design refers to the systematic and strategic plan that outlines the trajectory of a research study. It

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Introduction to Marketing Research Management 2023

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What is Marketing Research Management ? Marketing Research Management is all about gathering insights and data to aid businesses in making strategic decisions. Imagine you are a captain steering a ship through uncertain waters. You would not want to navigate blindfolded, would you? Similarly, businesses rely on marketing research to navigate the complex landscape of

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Scope of Marketing Research 2023

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Scope of marketing research is broad and essential for any business to thrive in today’s competitive environment. It involves the systematic collection, analysis, and interpretation of data related to marketing activities and market trends. The primary objective of marketing research is to obtain valuable insights that can be used to make informed business decisions, develop effective marketing strategies, and enhance overall business performance.

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