Workshops are more than just sessions; they are opportunities for hands-on exploration, collaborative problem-solving, and skill development. The importance of workshops lies in their ability to create a conducive environment for active participation, fostering a deeper understanding of subjects and promoting practical application of knowledge. Whether it is enhancing professional skills, fostering creativity, or addressing […]
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What is social entrepreneurship ? Social entrepreneurship involves using creative and lasting approaches to tackle social or environmental challenges. Entrepreneurs in this field apply business principles to make a positive impact on society and address urgent issues. Unlike traditional entrepreneurship focused solely on profit, social entrepreneurs aim to generate both social impact and financial sustainability.
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Marketing in Nigeria Marketing in Nigeria plays a pivotal role in shaping the country’s business landscape and fostering economic growth. From its roots in pre-colonial trade to the digital age, marketing has evolved as a dynamic force, driving market recognition, customer acquisition, and innovation. Examples from diverse sectors, including telecommunications, banking, e-commerce, and real estate,
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Marketing is the way businesses tell people about their products or services. It is like a conversation between the company and customers. Companies use marketing to make their products known, build trust, and persuade people to choose what they offer. This involves things like advertising on TV, social media, or in magazines. Marketing is also
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What is marketing myopia ? Marketing myopia is a concept that has far-reaching implications for businesses across various industries. Coined by Theodore Levitt in his seminal 1960 Harvard Business Review article, this term highlights a common and often perilous pitfall that companies encounter when they become excessively inward-focused. It occurs when organizations prioritize their existing
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In today’s business environment, understanding customer behaviour is crucial. Consumer behaviour is the study of decisions individuals make and how they use goods and services to be satisfied. Understanding consumer behaviour enables businesses to modify their offerings to satisfy shifting consumer demands. It is crucial for determining effective items, advertising, prices, and brand reputation in
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For management students who want to succeed in the corporate world, understanding the subtle differences between consumers and customers is essential. These two phrases, although are frequently used synonymously in ordinary speech, denote different functions in the field of business. Even though both are crucial to the operation of any organization, developing effective marketing strategies,
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Consumer behavior is a fundamental component of business management because it acts as a compass to lead businesses through the complex world of consumer preferences, options, and expectations. Any company hoping to succeed in today’s cutthroat marketplaces must first understand why customers behave the way they do, what drives their purchasing decisions, and how they
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significance of marketing research. Marketing research informs business decisions by understanding consumer behavior, preferences, and market trends. It enables tailored products, effective marketing strategies, and improved customer satisfaction, leading to long-term growth and a competitive edge.
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