economy

What is social entrepreneurship ? Social entrepreneurship involves using creative and lasting approaches to tackle social or environmental challenges. Entrepreneurs in this field apply business principles to make a positive impact on society and address urgent issues. Unlike traditional entrepreneurship focused solely on profit, social entrepreneurs aim to generate both social impact and financial sustainability. […]

Marketing in Nigeria Marketing in Nigeria plays a pivotal role in shaping the country’s business landscape and fostering economic growth. From its roots in pre-colonial trade to the digital age, marketing has evolved as a dynamic force, driving market recognition, customer acquisition, and innovation. Examples from diverse sectors, including telecommunications, banking, e-commerce, and real estate,